Kanye West BLASTS Adidas once again... claiming they didn't have his approval for Yeezy Day
Tuesday marked Adidas’ fourth annual Yeezy Day, where they release new products through their deal with Kanye West… though West himself is none too happy.
The 45-year-old rapper first announced his collaboration with Adidas in December 2013, but lately he’s been putting the company on blast for putting out products under their Yeezy line without his permission or approval.
He revealed in an Instagram message to Complex that Adidas concocted the idea of Yeezy Day, first launched in 2019, without his approval.
Not happy: Tuesday marked Adidas’ fourth annual Yeezy Day, where they release new products through their deal with Kanye West… though West himself is none too happy
No approval: He revealed in an Instagram message to Complex that Adidas concocted the idea of Yeezy Day, first launched in 2019, without his approval
‘Adidas made up the Yeezy Day idea without my approval and then went and brought back older styles without my approval,’ West began.
He added that the company, ‘picked colors and named them without my approval and hired people that worked for me without my approval stole my colorways without my approval stole my styles and material approaches without my approval took talent on the production side and sprinkled them through Adidas Originals without my approval.’
‘Even though they did a Balenciaga collaboration they completely slowed down production on the shoes me and Demma developed for the Gap by trying to bully Gap even though my contract states I can do casual shoes which I was doing when I did fashion shows,’ West added.
No approval: ‘Adidas made up the Yeezy Day idea without my approval and then went and brought back older styles without my approval,’ West began
Picked: He added that the company, ‘picked colors and named them without my approval and hired people that worked for me without my approval stole my colorways without my approval stole my styles and material approaches without my approval took talent on the production side and sprinkled them through Adidas Originals without my approval’
West continued that he ‘ordered’ Adidas to make more of his Yeezy Slides, but the general manager, ‘lied to my face and said they didn’t have the capacity,’ though they instead were, ‘copying my slides and making their own version of the Yeezy Slides.
West had called out Adidas for this back in June, when the company released their Adidas Adilette, which the rapper called ‘fake Yeezys.’
He concluded, ‘Yeezy is 68% of Adidas on line sales. God step in.’
Real Yeezys: West continued that he ‘ordered’ Adidas to make more of his Yeezy Slides, but the general manager, ‘lied to my face and said they didn’t have the capacity,’ though they instead were, ‘copying my slides and making their own version of the Yeezy Slides
Fake Yeezys: West had called out Adidas for this back in June, when the company released their Adidas Adilette, which the rapper called ‘fake Yeezys’
Adidas released the Utility Black Yeezy 450 shoes at 10 AM on Tuesday, with more products to be released throughout the day.
West’s current deal with Adidas – which he signed in 2016 – reportedly runs through 2026, though it seems West is far from happy with how the shoe-maker is treating him.
Back in June, he blasted Adidas CEO Kasper Rorstad for releasing the Adilette slides for $55 retail, with a statement comparing himself to Kobe Bryant.
Blast: Back in June, he blasted Adidas CEO Kasper Rorstad for releasing the Adilette slides for $55 retail, with a statement comparing himself to Kobe Bryant
‘THIS IS YE driving down the same street Kobe passed on. Maybe I feel that Mamba spirit right now,’ West began, possibly hinting his deal with Adidas is coming to an end.
NBA legend Kobe Bryant signed a six-year deal with Adidas before he was drafted straight out high school in 1996, but Bryant bought himself out of his Adidas contract in 2002.
After waiting a whole year as part of his opt-out clause, he signed a new deal with Nike in 2003, where he remained for the rest of his career.
Driving: ‘THIS IS YE driving down the same street Kobe passed on. Maybe I feel that Mamba spirit right now,’ West began, possibly hinting his deal with Adidas is coming to an end
Yeezy: NBA legend Kobe Bryant signed a six-year deal with Adidas before he was drafted straight out high school in 1996, but Bryant bought himself out of his Adidas contract in 2002
West fired a direct shot at Rorstad, stating, ‘To Kasper I’m not standing for this blatant copying no more.’
‘To all sneaker culture To every ball player rapper or even if you work at the store This is for everyone who wants to express themselves but feel they can’t cause they’ll loose their contract or be called crazy,’ he continued.
‘Bravery is not being afraid. Bravery is overcoming your fear for your truth. This Ye with the blue paint on my face,’ he added.
Not standing: West fired a direct shot at Rorstad, stating, ‘To Kasper I’m not standing for this blatant copying no more’
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